Posts Tagged ‘Digital signage solution’
Digital Signage Solution - A Smart Bomb Vs Carpet Bombing
In a nutshell the digital signage solution is the use of computer software and hardware to deliver advertising content to consumers. Traditionally, the job of advertisers centered on the use of TV and radio ads. If Odysii’s digital signage solution is comparable to a smart bomb that can be guided to hit a very specific target then TV and radio ads can be compared to carpet bombing where advertisers try to hit targets at random hoping that some of the viewers and listeners of the program will be able to connect with the message. But it will not require a rocket scientist to know that this is not the best way to do advertising.
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