Marketing Solutions

I am building an online website for a client - We are doing MANY forms of marketing to promote their site - blog, social networking etc. I am currently considering a Drupal option. The already have a website with over 2000 items in it - there are currently using OSCommerce - so being able to convert is important.
I need to be able to install this solution on my own server and it doesn't necessarily have to be free - but under $250 would be good. Thanks

Here are over 100+ free e-commerce modules for Drupal: http://drupal.org/project/Modules/category/104

http://DRUPAL.org is use by well-known organizations including multinational corporations, educational institutions, governmental departments, and popular Internet destinations.

Well-known Drupal powered sites:
http://websites.usandv.com/who-is-using-drupal

http://socialcmsbuzz.com/45-drupal-sites-which-you-may-not-have-known-were-drupal-based-24092008/

http://www.drupalsites.net

http://drupalwebsites.com

Watching Introduction Videos: http://knaddison.com/drupal/hot-drupal-videos-drupal-6

Trying Drupal Demo: http://opensourcecms.com/index.php?option=content&task=view&id=132

Getting Started: http://drupal.org/getting-started

What is the most effective form of online marketing a new business can do?

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