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No matter what industry they’re in, small businesses can benefit from a good online strategy. Unfortunately, most small businesses don’t. The good news is that the reasons are simple and so are the solutions.

Oh, and before we get started, this article is for every business owner - not just those that sell online. It’s for professional service firms, retailers, travel and tourism businesses, non-profits and everyone else.

Reason One: Tick Box Marketing - Also known as the ‘build it and they will come’ strategy, many businesses feel that having a website is enough. It isn’t. You need to devote time, energy and resources into promoting your website both online and off.

Reason Two: A Website for You - Your website isn’t for you, it’s for your prospective customers. Your customers want simple information that helps them make more informed decisions. They want to be able to find your contact details easily. They want to be able to make their easily through your site. They don’t want to be made to think. If you’re not sure that your website is up to scratch then you need to ask.

Of course, your site should be attractive but fancy graphics do little to drive business. Ask yourself, ‘what will my customers want to know before making a buying decision’?

Reason Three: No Content - A well developed website gives you the opportunity to demonstrate your expertise and attract visitors in search of solutions. Good websites deliver informative or entertaining content that engages visitors. What content could you add that will show that you know your onions? Think written content, audio and even video. And make sure you keep the content fresh. When was the last time you updated your website?

Reason Four: Bringing Offline Ideas Online - Advertising doesn’t work the same way online as it does offline. People don’t read text the same online as they do in a newspaper or magazine. People don’t find information in the same way online. Do your homework, start by identifying businesses in your industry that are successful online - copy them.

Reason Five: You’re Not Active - Even if you pay no attention to the Internet that doesn’t mean that your prospective customers don’t. Take travel for example. Whether you like it or not, if you’re in the travel industry people are rating and reviewing your offering right now. What forums, websites or social media are people using to discuss you or your industry? What tools are they using to find businesses like yours? You need to know what’s going on online, and for that you need to get active.

Reason Six: You Don’t Know the Basics - If you were born before 1980 you’ll be excused for not knowing how Google ranks websites, what Adwords is or why social networking is important. But if you don’t, now’s the time to learn. Attend a course. Hire a consultant for an hour to explain the basics. Spend time in online business forums.

Reason Seven: You’re Not Doing Anything - If you don’t have an online presence, now is the time to get started. More people are using the Internet to find services and research businesses but getting started is less costly than ever before. If online searchers can’t find you - even if they only account for ten percent of your likely customers - then you won’t get that business.

Mark Nagurski
http://www.articlesbase.com/internet-articles/seven-deadly-online-marketing-sins-676553.html

I need Marketing Consulting, Online Marketing, Telemarketing, Advertising and Branding online web links that provides solutions for my Business.

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Avelina

 

Creatives have spread their spell all over the print, electronic, and outdoor media. These are infested with creative minds. Creative bombardment has been so vehement that several award festivals have evolved just to crown these creative minds. Surprisingly this restless creativity hasn’t yet spilled over the online medium. Question: Is online medium still ignorant of aggressive creativity?

 

Although creative interstitial advertising, viral advertising, banner advertising, website designing, widgets, games are picking up at a fast pace, yet this medium at large is still devoid of much aggressive creativity. And what is surprising is that there are so many good brands marketing themselves without even utilizing the greatest tool of value creation – creative differentiation.

 

In this new world of marketing, the online medium is infested both with apathetic consumers as well as cluttered marketers. This saturated market has simply become a crowded market place with millions of promotional messages, screaming loud every day. And in such an environment who cares about your products or services. Who will lend an ear to you? You are just another ‘me too’ for them. Just guess how horrifying it can be. So, unless you come across with customized “out of the box solutions” for your clients and that too in a way as never done before, there’s no real ground below your feet. You will end up striking a short PLC journey. And end up doing what others are doing, which is purely a “me too” brand

 

Selling can only happen when true perception are based on the willingness to try a new brand – concurrently, this in turn can only happen when the selling message is delivered in a clear, innovative, and compelling manner. Here lies an axiomatic truth - It’s not only what you tell your customers, but also how you tell them that count.

 

Now a good market study and interpretation of consumer behavior can lead to several insights. Most of the marketers end up positioning their products and services in a generic manner devoid of any creative thinking. But why they do so even knowing it’s not that appealing? One reason perhaps could be rationalized as the “safety factor”. At times they do think of going different but don’t fearing that most people won’t like or comprehend it.

 

In this context, online marketers are left with two creative options - one to remain anonymous, un criticized, and devoid of any creative spark. Second is to take the risk, be innovative, unique and differentiated.

 

However, it is also true that marketers realize only too well what a strikingly differentiated creative strategy can do for them – it is for them to be open to the same and take the first step.

 

So the key issue once again - how do we create a compelling creative difference in online media which can literally create a buzz all over? Either we deliver the message differently, which is the creative execution itself or we think differently in terms of the creative idea itself. And who can stop you once you get noticed? Remember, it just might be the first step towards becoming a category / market leader.

 

What then are you waiting for? Why don’t you be the first to introduce the creative differentiation in your online marketing program and see the difference for yourself?!

 

Piyali Ms
http://www.articlesbase.com/business-articles/is-creative-differentiation-still-a-stranger-to-online-marketing-713419.html