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India has emerged as the leader in website design outsourcing. This sentence can be justified by the world statistics of companies heading towards India for outsourcing work. There are hundreds of website design companies in India that give new meaning and heights to the outsourcing field. To their credit, they have created several websites with spectacular designs for local as well as international clients.

Avenues Consult is one and unique website design outsourcing company as it uses the latest web designing tools and techniques so that websites are unique and attractive. One of the primary reasons behind this is that website designers in Avenues Consult are very well qualified and skilled. When a new technology is developed, it is studied by our designers and implemented in the appropriate projects. Thus, technologically advanced websites are created with website design outsourcing. You can hire a website designer from Avenues Consult exclusively for your online project. Depending upon the size, nature, and budget of the project, they can be hired for fixed time durations as needed.

Avenues Consult, a well reputed and efficient website design company, places stress on employing better trained and experienced staff. Experience gives the required exposure and polishes the skills of our designers, thus better professionalism is seen in our work.

Avenues Consult is dedicated to serve the clients and would be available around the clock via different means like emails, phone and chat.

Avenues Consult also has value added services along with website designing which makes our company one and only in India and the world. We provide Marketing plans and strategies to extract better return on investments (ROI) and increase in market share. We provide effective and quality Software Development Services for most of your business needs. We provide imaginative visualization, creative direction, and graphic design analysis are all components of the unique graphic design process within the optimum time frame. We provide online marketing like search engine optimization, search engine marketing, online pay per click marketing, internet pay per click ads, bulk email marketing, newsletter campaigns, internet blog writing services, internet forums, online media planning, online media ads etc. We provide corporate films & ad films which strike the right balance of creativity, marketing and economy.

For details please visit our website www.ac-india.com

About the Author

Avenues consult is a professional website design & development company. We provide you the entire package of Marketing Solutions ranging from website designing, graphic designing, online marketing, software development and corporate film making.

Bikash Kumar
http://www.articlesbase.com/web-design-articles/avenues-consult-a-complete-marketing-strategies-solution-691585.html

1. Marketing 101: Develop a powerful and compelling core message.
   “Say something, say it well, say it often.”? Why should customers buy from you? Why should they even take a second glance? You need to build a powerful message that gets key points across without clutter … because clutter is what leads to abandonment. Although this is the essence of a successful branding and marketing campaign, you’d be surprised how many companies fail to grasp this concept.
2. Make sure your core message is “benefit oriented.”?
   People don’t buy services or products, they buy the benefits of those services or products. In all your communications, make sure your message translates into specific benefits.
3. Make sure your initial message directs prospects toward a specific action.
   Your customers want to be told where to go to find the solutions they seek. This should be abundantly clear to all four major personality groups (Amiables, Drivers, Expressives, and Analyticals). When you invite customers to go somewhere to learn how to interact with your site and find out more about your company, you can greatly increase your potential for conversions.
4. Develop imagery that enhances your message and intrigues your target audience.
   The images on your site should enhance your message by being visually stimulating. Sometimes this may only be an aesthetic; other times it may involve “timelining”? imagery and content together to use space more effectively and get across a message in a more distinctive fashion.
5. Develop a unique value proposition (UVP).
   Sit down with a branding or marketing expert and define a UVP for your company as a reminder of your competitive advantages. Make sure these advantages are customer-centric, not business-centric.
6. Incorporate your UVP into all online and off-line media for brand consistency and saturation.
   Make sure your message constantly reiterates your competitive benefits and your UVP. You never know which aspect of your brand a prospect might respond to, so make sure the message is consistently broadcast in whatever media you use.
7. Tell customers what they want to hear, not what you want to tell them.
   We call this inside-out marketing. Too often, companies unknowingly focus on what they want to say, rather than what customers want to hear. An outside-in perspective with a true 360° view of your company from the customer’s viewpoint is best accomplished with the help of a qualified branding and marketing firm that can determine customers’ attitudes, expectations, and requirements.
8. Build value … not boredom.
   I leave this one to Napoleon Hill: “It is as useless to try to sell a man something until you have first made him want to listen as it would be to command the earth to stop rotating”? (Think and Grow Rich
9. Lead with a header and close with a call to action.
   Readers are much more likely to read your message, white papers, case studies, etc., if you pique their interest or curiosity through well-written headers, transition headers, body content, and calls to action that lead to the next step in a sales cycle.
10. “SCAN I AM.”?
    Today’s readers don’t read, they scan. They scan for areas of interest, offers, links to relevant information, etc. So it is important to set up your text so that it can be quickly scanned. Online text is not linear like a book; it’s interactive to follow users’ nonlinear demands.
11. Develop a branding “blueprint”? that …
    shows clearly how you expect prospects to interact with your messages. This blueprint should start with an outline and show all paths from all forms of communication and how they lead to firm sales. Again, marketing and branding professionals can help develop a plan.
12. Evaluate your plan. Have others evaluate your plan. Re-evaluate and adjust.
    No plan is perfect, and any plan should be constantly adjusted to maximize its effectiveness. It is critical to continually audit your branding plan and all your marketing media.
13. Re-evaluate again.
14. Adjust your blueprint …
    to adapt to the market, trends, technologies, customer demands, etc. Review quarterly. Every successful brand in the world is optimized regularly. Branding is an ongoing effort, not a one-time occurrence.
15. Use measurable tools to track prospect response.
    Use online forms and phone logs to track responses from prospects. Capturing information via legitimate means allows you to re-market to this customer base and to see which forms, programs, tools, and salespeople are getting the best results.
16. Build a list.
    Use online forms and phone logs to build an opt-in prospect list to serve as a powerful conversion tool. (See below.)
17. Re-market, re-market, re-market.
    A customer may need to see a message more than five times to even notice it once! Keep your marketing efforts going … and going …
18. Don’t forget referrals!
    Build a specific program to track, manage, and solicit referral business. We like e-mail campaigns and direct mail for this.
19. Up-selling!
    Your existing customer base is your best source of more business. Develop a formidable plan to make sure your customers know what services you provide and that you keep your core and other related messages in front of your customers as often as possible. (It may take up to 10 forms of contact for a customer to identify with your brand) Remember, sell the benefits…not the service!
20. Use programs and tools to generate interest.
    People like simplicity and packages, offers, and deals that are easy to understand and evaluate. By creating various packages or free tools for prospects to interact with, you can stimulate interest that may have waned otherwise.
21. Hit them from all angles!
    It’s called shotgun marketing. A shotgun shell contains hundreds of tiny lead balls, increasing your chance of hitting a target. Marketing is much the same … the more media you use effectively, the better the chance that your message will be seen and remembered. There is no secret solution to marketing; it’s all about creating a total user experience across all platforms that projects your brand.
22. Use technologies and trends; they are your friends!
    Using various technologies such as online bookings, reservations, response forms, PDF downloads, Blogging, Wikis, internal search engines, and newsfeeds can have a dramatic effect on your overall brand identity and on your marketing strategy in general.
23. Calls to action.
    Calls to action are perhaps the most important aspect of marketing and advertising. After all, what good is any message or image if it doesn’t initiate an action that leads to a conversion? When developing a call to action, remember the four personality types and make use of available technologies to make compelling, interactive offers. You should have a unique call to action for each type of person who represents your customer base. For example … Visit www.intrigue-design.com to learn more about successful branding and to request a free evaluation of the effectiveness of your home pages.

Intrigue Design
http://www.articlesbase.com/branding-articles/23-marketing-and-branding-tips-719068.html

Written by Erica Campbell, Gillian Luce and Kimetha Hill

“Gen Yers,” “Echo Boomers,” “Millennials,” “Net Generation,” “Trophy kids,” whatever you want to call them, are you ready to market to them? The largest generation since the Baby-Boomers, the Y Generation is defined by their numbers. Generation Y, born between 1977 and 1994, makes up over 70 million people in the U.S.; which equates to 20% of today’s population. 1 Growing up in the age of technology has definitely given them an edge. In a world where YouTubeTM videos, MySpace® friends and common lingo including terms like ‘OMG,’ ‘LOL,’ ‘I Facebooked you,’ ‘BBIM,’ and ‘I tweet,’ building and sustaining relationships with consumers has become increasingly difficult, forcing marketers to reach beyond familiar and traditional strategies and techniques.

Web 2.0 platforms, mobile devices and video sharing sites are not merely evolutionary changes in the world of marketing. They are revolutionary. As marketers we need to reach Gen Y through an integrated marketing strategy which includes advertising on multiple platforms such as print, Internet, social networking sites, video sharing sites, text messaging, mobile Web sites, and the like. In a study conducted by Junco and Mastrodicasa: “Research on ‘The Net.Generation,’” they found that 97% of students owned a computer, 94% owned a cell phone, and 56% owned an MP3 player (iPod, Zune, Sansa, etc.). In that same study, 69% of students polled reported having a Facebook account, 28% reported owning a blog and 44% reported reading blogs.

Who Are They?

Gen Y is well educated and will have a huge social and economic impact. They are very independent due to divorce, day care and single parents. According to NAS Recruitment Communications, they were raised by “active parents,” who gave children lots of attention. They are very technologically savvy and thrive on networking and connecting with their friends and families through instant communication. Gen Yers, also known as Millenials, are considered efficient multi-taskers who will get things done faster and better than their competition. Often times Millennials can be curious, expressive and impatient while demanding instant gratification.

How Do You Gain Gen Y’s Attention?

Have your message available to them across multiple platforms. For Rent Media SolutionsTM accomplishes this by enabling renters to find apartments any time, any place and strives to position your apartment listings in more places for consumers. With more than 2 million publications distributed monthly nationwide, 2.4 million visitors each month to its Web sites, more than 13,000 text messaging customers, more than 2,000 customers using its online video, For Rent Media Solutions offers more points of contact to apartment listings than anyone in the multi-housing industry. Here are four tips on how you can successfully engage with Generation Y in this ever-changing marketplace:

1. Be available 24/7:
   Today, consumers are gathering information when they want and how they want. Gen Y in particular has become accustomed to instant gratification and they prefer to receive lots of  feedback. They tend to be impatient and want answers immediately. So take that into consideration when marketing. In addition to your Web site and listings on our Web sites,  also consider having a blog. As mentioned previously, 44% of the participants from the Junco  and Mastrodicasa study reported reading blogs. That’s a huge audience! For Rent Media Solutions allows prospective renters to find apartments 24/7 via our Web sites, social media profiles, our iPhoneTM application, mobile Web site, and text messaging.Incorporate For Rent Media Solutions’ text messaging product into your advertising. This allows the apartment seeker to send a text message with your property’s unique keyword to the short    code 47368 (4RENT). The property keywords can be seen on leasing banners, yard signs at the property, and in For Rent Media Solutions’ magazines. By texting the keyword, apartment  seekers receive a response text message with information about the specific property.   Property managers can also use the service to send customized messages promoting specials to  potential renters, as well as important messages and alerts to their current residents.
2. Listen:
   Gen Y is very blunt and expressive and making their point is important to them. Listen carefully to their wants and needs and analyze their behavior. According to a Cone Business study in September 2008, 93% of people using social media believe a    company should have a presence in social media and 85% believe a company should go further than just having a presence and should also interact with its consumers via social media. For Rent Media Solutions continues to push to be more social and find new ways to engage its consumers.  ForRent.com has taken a strategic approach to get in and get social and take their efforts to the next level with sites such as Facebook, MySpace, YouTube, and Twitter to maximize their  reach.For Rent Media Solutions likes to encourage feedback from its users and wants to hear what they     want in order to provide a better apartment searching experience for them. The company diligently follows up with customers whenever they have a question or comment whether it is   sent in the form of an email, MySpace message, YouTube video comment, Facebook message or a Tweet. Engaging with consumers provides a better experience for them while also giving companies necessary feedback.
3. Be Creative:
   Gen Y likes to mix it up and keep it new. So your advertising to them needs to be creative in order to catch their attention. Things you’ve done in the past may not necessarily work for the future. Being innovative and thinking outside the box is vital! ForRent.com launched its second  annual video contest on April 1. The “Ready2Move?” video contest at http://contest.forrent.com/ asked apartment seekers to tell ForRent.com in a 60 second or less video why they are ready to     move, for a chance to win $10,000. The concept gives users lots of flexibility with their     responses and also allows for plenty of room for fun and creative interpretation.
4. Go Green:
   The green revolution is more important to members of Gen Y than it ever was in the past. Gen Y has grown up with efforts to help save the environment and help preserve it for future   generations. Therefore, they are much more willing to alter their point of view on a company if        they know they are committed to conserving resources and finding innovative ways to be eco-friendly.  For Rent Media Solutions understands the big impact that corporations can have on the   environment. Here are some ways that we are helping to protect the planet: All newsprint pages   are printed on recycled paper and our insert cards are printed on a UV press that uses non    hazardous inks and do not emit VOC’s into the atmosphere.We also recycle all of the metal for the plates, and the ink/water/fountain solution. In addition to using eco-friendly methods during our business practices, we also provide ‘going   green’ tips and green living blogs for apartment renters and property managers. These tips range from using ‘green’ products to clean your apartment, purchasing  energy efficient appliances, ways to save on water, heat and electricity and how apartment communities can benefit from ‘going green.’

The bottom line is that Gen Y is making waves. Understanding the needs and wants of the Y generation is one of the most important steps in marketing to them and retaining them as your customers.  In order to reach Gen Y, brands need to keep their advertising simple, be available, be authentic, be trendy and be where they are by providing them with what they want.

Source: 1 Bureau of Census

Gillian Luce