Marketing Solutions

Archive for the ‘Direct Marketing Solutions’ Category

Of all the methods of marketing, online marketing is perhaps the most successful and a suitable option available for all types of businesses. The potential it offers is not yet fully exhausted. With interactive media being added as a regular feature in the web world, there are yet many forms and advantages of online marketing still to be explored.

It has been a tremendous help in boosting sales and increasing turnover. I run a small business that offers enterprise resource management solutions for small and medium businesses. Online marketing has looked after the sales and promotion part of the business well. The efforts in advertising and endorsing a product manually have its limitations. Online marketing has freed the personnel to concentrate more in processing each order and customizing each solution implemented. The method of generating thousands of e-mails sent to specific people, at a fraction of the cost involved for other forms of marketing, have drastically reduced advertisement expenses earmarked for the financial year.

Going online has ensured a steady flow of potential customers, who stay a little longer at the web page, than if you would meet them personally. The interactive web page allows them to post specific questions and also find answers for the regular ones. The product and its advantages have been well described.

Search engine optimization has resulted in higher rankings in Google searches and a larger number of people taking note of the website. Besides, due to the higher rankings, the website also brings in money through advertising for other web developers, office automation service providers and consultancies providing manpower for enterprise resource solution development.

Incorporating an auto-responder has taken care of responding to customer queries for troubleshooting or enquiries for new products. The prompt replies generated have improved customer satisfaction. Any delay in service is immediately notified, stating an appropriate reason and expected time to attend to the problem.

I have also linked a blogging space for people to post their comments. This also acts as an online marketing tool. For projects that are complex, I have an online community of peers from whom I can choose a business partner. Blogging has also helped in discussing possible business ventures with like-minded peers. Blogging has helped me to some extent in “creating” a market base. People contributing to the blog see the need for an enterprise solution for their firm, and the affordable ways in which it can be implemented.

Among small businesses in this particular niche, my business has been well noticed and has received a mention in a few of the independent reviews online. With more people going in for customized business solutions at competitive rates, I have received a huge number of direct queries and also referrals from past and potential clients. I also earn modestly from the traffic generated. Unlike a regular business where business volumes are somewhat proportional to number of phone calls, or business meetings, etc, online marketing has broken all the norms and has indeed brought in pleasant surprises. There is a far greater percentage of “genuine” customers who are ready to go a long way in bringing about a deal. This is in spite of fewer presentations, conferences and similar promotional events being conducted.

Daniel Silvestre
http://www.articlesbase.com/networking-articles/what-online-marketing-did-for-my-small-business-695517.html

 

As a dental marketing consultant, I hold dental marketing seminars that would teach dentists on how to market Invisalign in their profession. Invisalign is a solution offered to patients who want to achieve a whiter, stronger teeth. But in dental profession, there is always a challenge on how to market our solutions to our patients… and marketing Invisalign would bear the same challenge for dentists. In my dental marketing seminars, I always tell my audience that marketing Invisalign successfully in their practice is achievable through two ways: first is have a staff that’s well-trained to handle patients, and second is hold an Invisalign open house. In my dental marketing seminars, I define these two ways in detail so that my audience will have a clearer view on the subject matter.

 

First Is Through Your Staff….

 

In my dental marketing seminars, I always tell the dentists that they should always have a staff that’s well-educated and well-trained to handle each patients concern. Also, always remember that dental teamwork is very important. So how do you do it? In our case, we ask our patients what we call our “magic question”: “On a scale of 1 to 10, how would you rate your smile?”. With this question we can have an inkling of how much the patient would like to go for the solution. Then after they give us their respective answers, we would then ask them: “What would make it a 10?”. And this is where teamwork comes in. As a dental team, we listen to their various answers. We take down notes so that we can effectively give back and sell the treatment to our patients. Then also we remind the patients of the benefits of the solution. We tell them that it’s invisible, it’s removable, and gives much confidence to patients. Stating this advantages would be very helpful in selling the treatment as well.

 

Second Is Through Holding An Invisalign Open House….

 

In my dental marketing seminars, I also tell the dentists that they should conduct an Invisalign Open House. I remind them to keep two things in mind when doing such an open house, and these are, first, market your Invisalign day appropriately, and second, have two schedules for the event.

• On Marketing Your Invisalign Day Appropriately….

 

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. You should be expecting this, because if your going to do an entire open house,and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. So, this is what you should do. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, so as to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it). If in case you want to use e-mails, you should definitely go and just send out e-mails. If you want to go through phone numbers, either you’re going to do two things: you can physically call everybody; or just do a voice broadcast, which will go out to every single home and it will share with people the details and where to call.

 

• On Having Two Schedules For The Event….

 

The reasons behind having two schedules for the event are two things: first, you can use the same marketing dollar to promote both events; and second, some people who can’t make it on a given schedule, say Wednesday night, will be able to make it on a Saturday schedule between 10:00 to 1:00, so the endpoint here is that you will enable them to have a dual option for the people, and let them choose more dentistry as well.

 

So these are the strategies that I teach the dentists in marketing the Invisalign solution in the dental marketing seminars that I hold. I also remind them that if they’re going to have a lot of Invisalign patients, they will refer more than traditional patients will, and also choose more cosmetic dentistry in your practice!

Ed O’Keefe
http://www.articlesbase.com/business-ideas-articles/dental-marketing-seminars-marketing-invisalign-545531.html

Everyone wants a solution that sets sail successfully the first time. Most dentists have just skirted around the edges of marketing. Actually that is what most businesses do. Unfortunately, at some point the winds change and luck, location (cubed), and trial and error are no longer on their side.

A strong, consistent, proactive communication strategy is the only way to sail on these rough seas.

Here are seven dental marketing strategies that will completely unfurl your sales!

1) Right Your Dental Website

Most dental websites are listing in a generic Internet sea. Lots of dental services are written about but little or no real human warmth can be found in this frigid North Sea of uninspired content.

Write, write, and write to right your website. With all the sites out there now, you need to say dentistry with real people in mind. Your dental web site content should be worth knowing about rather than just floating out there like a buoy without a real-life perspective mooring.

2) Sales Faster With Dental Direct Mail

Communicating effectively often requires someone to take the lead. Direct mail gets out in front faster than almost anything you can do. Dental practices that want more than galley leftovers need to mutiny against generic marketing and take the fight for hearts and minds to the home front and mailbox.

Nothing else is as local, as targeted or as proactive. Rather than waiting for consumers like all other marketing it goes right to the head of household and says, “Look at me, why wait, you need it now!” You need to say it the right way and with an eye on building value. But you can use dental postcards; a brochure-mailer or whatever works best for your dentistry brand. Direct mail puts significant wind in the sales of your Internet strategy as well.

3) Gain Supremacy of The Online Seas for Your Dental Practice

Web surfers are searching for exactly what you offer. Whether its dental implants or porcelain veneers, smile makeovers or advanced cosmetic dentistry, you can be the one with the phone calls, new patients, and revenue booty. Even in dangerous economic waters, it is possible to sale well.

This is not brute force online advertising. It’s a niche strategy for the dental practice that wants patients who are ready to buy what they offer. No longer haggle about price. Say heave ho to the dental insurance anchor. Start steering your online strategy toward your higher-lever services and the consumers who will pay for them in a good and not so good economy.

4) Define Your Dental Niche Rather Than Being A Dentistry Parrot

If you say the same things every other dentist is saying, you will be like a parrot on a creativity lacking, dental marketing pirate shoulder that’s squawking and hawking the same thing. Instead, say less about dental services and focus more on your dental expertise.

Consumers will never see the value in your expertise if you hoist the same flag (grocery list of dental services) your competition does.

5) Real Dental Branding Halts The Plank Walk To Irrelevance

First, dental logos are not brands. They are brand elements. Completely transform your brand like you want your patients to transform their smiles. Otherwise Davy Jones’ Locker is ready to swallow your sales numbers.

You no longer work on teeth. Currently, consumers see teeth in your brand when price, low value, and dental insurance are still magnets in their compass. With effective brand development, the consumer will know you see THEM. Then the focus is not on their teeth, which have less value to them. They are not their teeth, their mouths or even their smiles.

Create a brand around your dentistry expertise and the value you offer PEOPLE. Tooth and toothbrush logos, half off whitening coupons and the like are grounds for plank walking in this tight market. Quit degrading your value. Branding prevents dental expertise irrelevance.

6) Be Unique To Avoid Being Set Adrift in a Dentist Without Differentiation Dinghy

The market has gotten crowded with “we do dental care like that too” competitors. Sameness will sink almost every communication ship you set sail in with the today’s hyper-competition for the consumer’s money.

Dental insurance reliance takes more profits out with the tide. The low price dentistry sales method is taking on water like mad because it has nowhere to go but down. Taking your dental practice into unique waters is often a calmer experience. The waters are clear, making it easier for consumers to see you, evaluate your value, and start appreciating the worth of your dental expertise.

7) Guide Your Marketing Efficiently With A Sturdy Dental Coaching Rudder

Why get a dental marketing coach? Actually you can do it all yourself. Like I could voyage into megapascal math and meth mouth makeovers, you could set sail on a masters (and commander) graduate course in dental marketing. Or we can each do what we do best, and I can help you sail to your port of call a whole knot quicker.

Running your dental practice aground is easy to do if the winds change. Get command of a seaworthy craft with an expertly righted, communication strategy. Of course, it’s always your choice whether you go with an expert or not. Likewise, the consumer has many choices. You need Niche Dental coaching services to give you the helm during dental consults.

Niche Dental helps consumers see YOUR expertise as valid and valuable before they arrive, releasing the knot of objections in case acceptance. Otherwise consumers will continue to open the rum barrel of low value, minimal results, and never-pay-out-of-pocket dentistry.

Either take this route or invest in my new book and we can make money on these wading-in-low-waters consumers. It will be sold on the All-Generic Dentistry, All The Time cable channel and DentalOverStockOverBoard.com. The book, Dental Care for Rummies, makes consumers feel good about low priced, insurance covered, fast-paced, and simplistic solutions dentistry.

CONCLUSION: Sailing Your Dental Practice Through a Downturn

Wanting a simple solution to your dental marketing dilemma is a natural expectation. But if you think about how the consumer often reacts to anything without a dental insurance life raft, the simple expectation sinks quickly. While there are some “simple” solutions in dentistry and marketing, they often cost more, require more time, or need an expert touch.

Paying for dental coaching, spending more for the right marketing, and developing a long term plan makes sense, even now. In an economic downturn, many consumers actually spin the helm toward a counterintuitive bearing. They start looking for value, wanting more bang for their doubloon. It’s counterintuitive because expensive purchases are not removed from the table. The value treasure chest is still very full for many consumers, especially the 77 million baby boomers who need more dentistry.

Promoting your expertise in higher-level dental treatment will standout. Consumers will notice because everyone else will be retreating to cheap and cheaper marketing waters. Fly the flag of the low priced pirate dental marketer and see your frigate get hit with the cannons of low profit and work your butt off dentistry. Avoid the low value services bottleneck; catch the wind a change in direction provides.

If you are not ready to string me up on the mizzen because of all my sailing references, call me to discuss your dental marketing needs. Then we can get everything shipshape in a matter of few nautical miles.

Dick Chwalek
http://www.articlesbase.com/marketing-tips-articles/dental-marketing-seven-sure-sailing-strategies-379661.html