Read the following paragraph and answers the following questions
Mr. Suryaputra is working for Suchitra private limited, a marketing research organization since two months. Suchitra is a well known, recognized marketing research company. It offers market research solutions to large clients cutting across various industries.
Mr. Ganesh and Mr. Narayan are working as business development executives in marketing department of Suchitra Private limited. Both of them get the research project from clients and give it to operation team. The operation team analyzes the data and marketing strategy is written on the bases of data interpretation by the research team. The final report is given to Miss Jhanvi Who looks after the operation department. In turn this report is handed over to Mr. Ganesh and Mr. Narayan who gives verbal presentation to clients.The research projects are assigned to 20 research analysts in the firm on the basis of their workloads. As numbers of clients are large it is very difficult for the company to have fixed analysts working on the project. Therefore operation department allocated the work internally and externally. Internal analysts work on sample, construction of questionnaire and interpreting the data. Data collection and data processing is outsourced from Shankar research Limited.
Mr. Suryaputra’s responsibilities are interpreting the data and provide the recommendation to the clients. He has completed over 10 projects in the last two months and his works are well appreciated by the clients. He has completed the new assignment on the Friday and submitted to Miss Jhanvi. When Mr. Suryaputra returned to office on Monday he saw the changes in the data processed and a note to see Miss Jhanvi.
Miss Jhanvi explained that Mr. Narayan would not like the report as client probably not agree with it. She explained that Mr. Narayan took permission to do some correction in the primary data and asked Mr. Suryaputra to write a new report.
Questions:
a. Is it ethical to change the actual findings of the marketing research report? Support your answer.
b. What is the impact on the business if the un-fabricated data sent to clients?
Dear Ponnu, since you are having this trouble, obviously the problem may be a little complicated; otherewise you could have decided on your own. However I am putting my views as below:
1) let us forget the ethical question (and altering actual findings actually is); the exercise will be self-defeating and very likely to be against your own business development. Because, a client is will not judge your work based on your mutual agreement about findings but based on how it can result into more money and real business growth for them or into obviating them from a loss of business /growth. That indeed is the point you must persuade the client about. I suggest that you recommend them best course of action honestly based on actual findings.To reply your question, altering facts is definitely unethical but I would like to persuade you that it may result into less business (development) for your firm.
2) I think this is answered under para 1) above.
Furthermore, you have mentioned that Mr Narayan has altered/corrected primary data to suit minds of the cliets (as he reads them). My dear, how can one alter primary data. You may have altered perception, interpretation and opinion about it but altering primaty data is grossly illogical. I think the business dev manager will ensure less business for the firm in the not so long term.
I hope this may help you a little
regards
Alok
Look who they they are going to have running for Senate in NY: David Malpass.
For those of you who don’t know, Malpass is a supply side economist [sic] that was a deputy secretary of the treasury under Ronald Reagan.
More recently, Malpass was the Chief Economist at Bear Sterns, and under his guidance and influence, Bear Sterns decided to bet the firm on mortgage backed securities specializing in subprime loans. I am sure that Malpass can do for America what he did for Bear Sterns.
As recently as 4/16/2007, Malpass was saying the biggest threat to the US economy was the Bush Tax Cuts expiring in 2011 (and specifically the capital gains tax cut).
A quote:
"The next recession–probably a ways off–is more likely to be caused by the normal government-directed growth-killers, taxes and inflation, than by a business cycle. Washington has already put into law history’s biggest tax increase, which goes into effect Jan. 1, 2011", David Malpass, 4/16/2007.
You see, bad loan origination practices, what Warren Buffet called "economic weapons of mass destruction" (the unregulated derivatives market), and an unsustainable real estate bubble were not problems. Problems weren’t going to happen until the Bush tax cuts expired.
So you see, Republicans have new ideas: cut taxes (especially if they favor the wealthy), government is never the solution (it’s always the problem), and deregulate, deregulate, deregulate.
OK, so they are not NEW ideas, but they are ideas. They aren’t even neccessarily great ideas, but they are ideas.
Considering that the current Democrat ideas are all from the 20s-30s and even back then caused a lot more harm than good in the long run, I don’t understand your point.
Returning federal government to it’s originally intended role hasn’t been done since it was originally created, so I’d consider it a pretty new idea.
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What do you mean by better?